How advertising on Google worksWhen a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, Bounce trampoline park located in Abu Dhabi and Dubai might bid on the keywords “Trampoline UAE,”
Depending on how much you bid compared to other trampoline parks in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your trampoline park will probably never show when someone searches “Shawarma cafeteria”
Advantages of advertising on GooglePeople searching Google are typically in the market for the keywords they are searching for. For example, if someone searches “Burger Abu Dhabi,” it is not too presumptuous to assume they are looking for a restaurant that serves burgers to have dinner later that day. Since you can set the geographical location that you want your ad to show, you can make sure only people in your area are seeing your ad. For example, you can tell Google to only have your ad show to people located in Abu Dhabi.
Another benefit of advertising on Google is that you only pay if your advertisement works. Since Google uses a pay-per-click technique, you only pay if someone is searching for the keyword you have bid on AND is interested enough in your ad to click on it.