How to advertise on Google

BlessHost Team

Category:

I would like to begin this blog by saying something about Google but I don't have to because I'm pretty sure you already know everything there is to know about it. That's how big it is! Google is an American multinational technology company that specializes in internet related services and products. It provides services other than just a search engine such as Google Docs, Sheets and Slides, Google calendar, Gmail, Google drive, etc. Think about the number of customers that you can acquire if you could advertise your private business on a multi-billion dollar company like this. Well, the good news is that you can.

What is Google AdWords?

Google Adwords is an online advertising service that allows businesses to have their ads run on Google’s search results page. The ads look almost similar to the regular search results. The only difference is the small word “Ad” in green. Google ads will show at the top and bottom of a search results page.

 

 

How advertising on Google works

When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, Bounce trampoline park located in Abu Dhabi and Dubai might bid on the keywords “Trampoline UAE,”

Depending on how much you bid compared to other trampoline parks in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your trampoline park will probably never show when someone searches “Shawarma cafeteria”

Advantages of advertising on Google

People searching Google are typically in the market for the keywords they are searching for. For example, if someone searches “Burger Abu Dhabi,” it is not too presumptuous to assume they are looking for a restaurant that serves burgers to have dinner later that day. Since you can set the geographical location that you want your ad to show, you can make sure only people in your area are seeing your ad. For example, you can tell Google to only have your ad show to people located in Abu Dhabi.

Another benefit of advertising on Google is that you only pay if your advertisement works. Since Google uses a pay-per-click technique, you only pay if someone is searching for the keyword you have bid on AND is interested enough in your ad to click on it.

How much does advertising on Google cost?

In pay per click advertising, you only pay if someone clicks on your ad. The cost per click of an ad depends on how much you bid on certain keywords. The cost ranges greatly depending on if you are in a market where a lot of other businesses are willing to pay a high price to rank on a certain keyword.

How do I start advertising on Google?

Well, the only two things you require before you start advertising on Google is a Google account and a website. If you have these two then you're good to go. Just click on this link and Google will guide you through the whole setup.

Related Articles

Finance Online Banking

Collect money through these Payment Gateways in UAE

A payment gateway is a technology which merchants use to accept customers' debit or credit card purchases. The concept encompasses not just the traditional card-reading machines used in brick-and-mortar retail stores but also the online stores' payment processing portals.

There are  different types of payment gateways in UAE:

  1. CashU: CashU is built to fit, represent, and help online shoppers so they can feel free to buy anything they want. Until now they are providing purchases in 13 currencies. With virtually zero setup fees, roughly 7 percent transaction fees and just USD 1.00 per annum maintenance fee.

  2. CC Avenue: Founded in 2001 and is recognized as the largest provider of Indian payment gateways. Three years later the company planned to extend its global presence with a new Dubai office. Currently, it has become a professional in electronic payments and is widely used by eCommerce companies in the UAE. Reference Cost: The setup cost for the Startup kit is free, and the transaction fee varies depending on the customer’s payment method.

  3. Checkout: Founded in 2012, and is a leading international provider of online payment solutions for ecommerce gateways. Checkout provides services to UAE in 2014, and offers a seamless mobile and online shopping solution. Reference Cost: Checkout.com payment gateway is a preferred choice for young entrepreneurs in the UAE with a reasonable transaction fee of AED 1.10 + 2.9 per cent of the subtotal.

  4. CyberSource: It is fast, secure and reliable.  As a follow-up to the setup costs ranging from $0.00 – $200, they charge a monthly fee of $20. Their exchange rate is $0.35 respectively at 2.39 per cent.

  5. Innovate Payment: They cover up to 120 + currencies in transactions, enabling maximum coverage on the US, Europe , and the Middle East. They charge an additional monthly fee of AED 150 – 500 with a setup fee ranging from AED 1500 – 5000 and a processing fee ranging from 3.00 percent – 5.00 percent + AED 0.50; both depending on the account size, respectively.

  6. Payfort:Payfort withholds 3.0 per cent of the transaction cost + AED 2 each. Its setup cost to small and medium-sized companies, however, is AED 3500, while the cost to a corporate account is AED 6500. Payfort provides additional features including fraud security at a surcharge and accepts 18 currencies. Since this payment gateway is tailored to online Arab shopping habits and patterns, it would be a great payment for your Ecommerce business.

  7. Paytabs: The online payment gateway we highly recommend in UAE is PayTabs (established in 2014), well-known for its leading-edge payment processing and fraud prevention program. PayTabs currently offers you three options: start-up plan – fixed monthly fee (AED 183.62), development plan – charge of 2.7 per cent + AED 0.99 per transaction.

  8. Telr: One of UAE's most well-known payment gateways, which can include several common methods of payment. There are three rates of payment: Entry, Small and Medium, which are perfect in developing market for startups, SMEs, and e-commerce companies.AED 349 / month (Entry) AED 149 / month+ Transaction fee (Small) AED 99 / month + Transaction fee (Medium).

Read More

Website Guide

Build a website in three easy steps!

A website acts as a digital business card for a company: people can reference it again and again for things like contact information, names of employees, services offered, and more.

Let’s understand the three basic steps that go into building a website from SCRATCH.

 

Step 1: Domain Name Registration:

In simple, terms, if the website was your house, a domain name is the address. A domain name is the address of your website that people type in the URL bar, to access your website.

For example, www.facebook.com would be the domain name for Facebook.

Step 2: Web hosting and business email hosting

After domain name registration, it is important you get a proper web hosting.

Consider the web hosting server as a storage for all your files. Like how all the other files are hosted by your computer and only you can open it up. When these files are hosted on a web server, anyone can access them from anywhere and at any time.

360 web hosting is a specially curated web hosting service to reduce costs and ensure a faster and secure hosting service for your website.

There are two ways to host your business emails, either independently on a different server or on the same website server in order to save additional costs. A well-hosted email server will help you build credibility, further your brand name, and give you full control.

 Step 3: Website design

Website design, a self-explanatory term involving the process of webpage layout, user-friendly functionality, and multiple device compatibility along with CMS (Content Management System).

CMS; a content management system gives you access to edit the website from your internet browser eliminating any additional software download requirements. We will provide you with login credentials which will give you the access to edit, customize, change the layout, and various other functions.

Read More

Hosting Website

Different types of Web Hosting services in UAE.

Consider the web hosting server as a storage for all your files. Like how all the other files are hosted by your computer and only you can open it up. When these files are hosted on a web server, anyone can access them from anywhere and at any time.

There are 5 major types of web hosting:

  1. Shared Hosting: This means that the website would be sharing space on the same server as other websites. This type of hosting would be easy to set up and cost-efficient.

  2. VPS Hosting: Your website should also share a common server with other websites or a virtual private server. A virtual private server is like only having your own apartment. You will not be shared with any roommates a kitchen, toilet, dining room, or other shared spaces. This gives you a lot of independence and versatility for the space to do what you want.

  3. WordPress Hosting: This hosting is specifically designed for websites that are running on WordPress. By selecting a professional WordPress host, you will significantly boost your WordPress site's efficiency while offering yourself a lot of additional benefits.

  4. Dedicated Hosting: Dedicated servers come with varying management levels. You can look for a hosting service to run your server for you, or you can handle it on your own. The disadvantage is that you will be responsible for downloading updates and checking for bugs or errors on everything, however, if you don't have the IT personnel for that you can get managed hosting service.

  5. Cloud Hosting: A newer method of web hosting is cloud hosting. It can best be represented as a hybrid, but the more cost-effective version of a VPS. The website will have higher uptime levels for cloud storage and will not have as much unexpected downtime due to server errors. Your platform will remain flexible and will operate at a professional level. Scalability is the best thing about cloud web hosting.

Read More

Get started with BlessHost

Already got an account? Login

Or continue with

Sign in to your account

Don't have an account? Register

Or continue with

Billing Details

Please to change your billing details

Payment

Pay for your cart using the below payment methods

PayPal Acceptance Mark

Your cart

Your cart is empty
Development Only:
Subtotal
$0.00
Tax
$0.00
Discount
$0.00
Total
$0.00