Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

Organic (natural) search traffic refers to the unpaid traffic that naturally finds its way to a site through search engines. Most organic traffic originates from a search entered into a major search engine such as Google, Bing, Yahoo or even YouTube or Google image search.

Aside from a few items that require client approval, you can be as involved or hands-off as you would like. Some of our clients choose to be highly involved and enjoy providing content ideas and suggestions. Others prefer to concentrate on their day-to-day business and leave all SEO efforts to our team. We respect each store owner's personal time commitments. Regardless of your involvement level, our SEO team will always provide consistent reporting to ensure that you're informed on current developments.

On-page optimization involves developing your site's content for relevance to popular keywords and ensuring that its code and content are correctly structured such that search engine spiders can index them. Off-page optimization refers to the quality and quantity of links pointing to a page, which is used by search engines to help determine authority and relevance.

A site can be blacklisted if unethical search engine positioning tactics have been used or if the search engine algorithm determines that it believes they have been. It can be very difficult to recover from a blacklisting; often it is easier to simply use another domain with a new site and move forward from there after cleaning out whatever spam tactic got you banned.