What is Search Engine Optimization (SEO)?

SEO is a marketing strategy that is focused on the visibility on non-paid search engine results. In general, the earlier (higher ranked) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users and these visitors can then be converted into customers.

Why is SEO important?

A study showed that more than 90% of the people who use Google, only look at the first page of their search results before they adjust their search again. In the first page, people are highly likely to click on the first 3 results. This is why optimizing your website for search engines or doing SEO is so important. When people enter what they want to search for and find your website on the top 3 results of the first page, they would most probably click on it. If they find exactly what they're looking for on your website they will be ones most likely to convert into your customers. But if your website isn't in the top 3 results or is not even in the first page then its almost like your website doesn't even exist.

How does SEO work?

A site's position on a search page is determined by what is known as a page rank. The page rank is calculated based on different types of keywords on the site. In the beginning, search engines used to track websites based only on the keyword entered into the search bar. So, if a person was to type in the keywords "flower store", the search engine would display sites that only contained those two keywords. The more  number of times the keyword occurs in your website, the higher your site will rank in the search page. But in 1996, two PhD students, realized that the websites that display the searched keywords most often doesn't necessarily mean they were more relevant. What mattered more was whether those sites were cited more often by other sites. The amount of sites that refer to your website are called backlinks. They applied this citation concept to web searching and that's how Google was born. All search engines today use this technique. They still look at your site's keywords but they also consider the amount of backlinks you have. To put it in simple terms, keywords allow Google to SEE your website and backlinks allow Google to TRUST your website.

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Finance Online Banking

Collect money through these Payment Gateways in UAE

A payment gateway is a technology which merchants use to accept customers' debit or credit card purchases. The concept encompasses not just the traditional card-reading machines used in brick-and-mortar retail stores but also the online stores' payment processing portals.

There are  different types of payment gateways in UAE:

  1. CashU: CashU is built to fit, represent, and help online shoppers so they can feel free to buy anything they want. Until now they are providing purchases in 13 currencies. With virtually zero setup fees, roughly 7 percent transaction fees and just USD 1.00 per annum maintenance fee.

  2. CC Avenue: Founded in 2001 and is recognized as the largest provider of Indian payment gateways. Three years later the company planned to extend its global presence with a new Dubai office. Currently, it has become a professional in electronic payments and is widely used by eCommerce companies in the UAE. Reference Cost: The setup cost for the Startup kit is free, and the transaction fee varies depending on the customer’s payment method.

  3. Checkout: Founded in 2012, and is a leading international provider of online payment solutions for ecommerce gateways. Checkout provides services to UAE in 2014, and offers a seamless mobile and online shopping solution. Reference Cost: Checkout.com payment gateway is a preferred choice for young entrepreneurs in the UAE with a reasonable transaction fee of AED 1.10 + 2.9 per cent of the subtotal.

  4. CyberSource: It is fast, secure and reliable.  As a follow-up to the setup costs ranging from $0.00 – $200, they charge a monthly fee of $20. Their exchange rate is $0.35 respectively at 2.39 per cent.

  5. Innovate Payment: They cover up to 120 + currencies in transactions, enabling maximum coverage on the US, Europe , and the Middle East. They charge an additional monthly fee of AED 150 – 500 with a setup fee ranging from AED 1500 – 5000 and a processing fee ranging from 3.00 percent – 5.00 percent + AED 0.50; both depending on the account size, respectively.

  6. Payfort:Payfort withholds 3.0 per cent of the transaction cost + AED 2 each. Its setup cost to small and medium-sized companies, however, is AED 3500, while the cost to a corporate account is AED 6500. Payfort provides additional features including fraud security at a surcharge and accepts 18 currencies. Since this payment gateway is tailored to online Arab shopping habits and patterns, it would be a great payment for your Ecommerce business.

  7. Paytabs: The online payment gateway we highly recommend in UAE is PayTabs (established in 2014), well-known for its leading-edge payment processing and fraud prevention program. PayTabs currently offers you three options: start-up plan – fixed monthly fee (AED 183.62), development plan – charge of 2.7 per cent + AED 0.99 per transaction.

  8. Telr: One of UAE's most well-known payment gateways, which can include several common methods of payment. There are three rates of payment: Entry, Small and Medium, which are perfect in developing market for startups, SMEs, and e-commerce companies.AED 349 / month (Entry) AED 149 / month+ Transaction fee (Small) AED 99 / month + Transaction fee (Medium).

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Website Guide

Build a website in three easy steps!

A website acts as a digital business card for a company: people can reference it again and again for things like contact information, names of employees, services offered, and more.

Let’s understand the three basic steps that go into building a website from SCRATCH.

 

Step 1: Domain Name Registration:

In simple, terms, if the website was your house, a domain name is the address. A domain name is the address of your website that people type in the URL bar, to access your website.

For example, www.facebook.com would be the domain name for Facebook.

Step 2: Web hosting and business email hosting

After domain name registration, it is important you get a proper web hosting.

Consider the web hosting server as a storage for all your files. Like how all the other files are hosted by your computer and only you can open it up. When these files are hosted on a web server, anyone can access them from anywhere and at any time.

360 web hosting is a specially curated web hosting service to reduce costs and ensure a faster and secure hosting service for your website.

There are two ways to host your business emails, either independently on a different server or on the same website server in order to save additional costs. A well-hosted email server will help you build credibility, further your brand name, and give you full control.

 Step 3: Website design

Website design, a self-explanatory term involving the process of webpage layout, user-friendly functionality, and multiple device compatibility along with CMS (Content Management System).

CMS; a content management system gives you access to edit the website from your internet browser eliminating any additional software download requirements. We will provide you with login credentials which will give you the access to edit, customize, change the layout, and various other functions.

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Hosting Website

Different types of Web Hosting services in UAE.

Consider the web hosting server as a storage for all your files. Like how all the other files are hosted by your computer and only you can open it up. When these files are hosted on a web server, anyone can access them from anywhere and at any time.

There are 5 major types of web hosting:

  1. Shared Hosting: This means that the website would be sharing space on the same server as other websites. This type of hosting would be easy to set up and cost-efficient.

  2. VPS Hosting: Your website should also share a common server with other websites or a virtual private server. A virtual private server is like only having your own apartment. You will not be shared with any roommates a kitchen, toilet, dining room, or other shared spaces. This gives you a lot of independence and versatility for the space to do what you want.

  3. WordPress Hosting: This hosting is specifically designed for websites that are running on WordPress. By selecting a professional WordPress host, you will significantly boost your WordPress site's efficiency while offering yourself a lot of additional benefits.

  4. Dedicated Hosting: Dedicated servers come with varying management levels. You can look for a hosting service to run your server for you, or you can handle it on your own. The disadvantage is that you will be responsible for downloading updates and checking for bugs or errors on everything, however, if you don't have the IT personnel for that you can get managed hosting service.

  5. Cloud Hosting: A newer method of web hosting is cloud hosting. It can best be represented as a hybrid, but the more cost-effective version of a VPS. The website will have higher uptime levels for cloud storage and will not have as much unexpected downtime due to server errors. Your platform will remain flexible and will operate at a professional level. Scalability is the best thing about cloud web hosting.

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